Raise social media awareness around the Hemaya program the ( Anti-Drug ) division of Dubai police.
We developed and promoted the Hemaya clip competition, where we encourage university students to submit a short story/film and a script showcasing the detrimental effects of drug abuse on our young society both from a cultural, health and lifestyle standpoint.
We embarked on a social media campaign and organized short awareness seminars within 9 UAE prominent universities. Hemaya received over 100 submissions, and the winner was awarded 50,000 AED and a recognition award by the crown prince of Dubai during the film and photography awards in Dubai.
Employ social intelligence to present a report that helps in capturing and analyzing conversations and signals which can be utilized by policymakers to better understand what’s shaping the public’s narrative when it comes to new regulations aimed at the future betterment of its citizens and broader communities.
Our social intelligence team suggested a draft of a trends & forecasting report which extrapolated emerging and significant voices within a predefined set of categories and their trajectories using insights from social media.
The objective of the report was to provide strategic recommendations for innovative ideas voiced by the general population by looking at shifts in the cultural environment within the UAE such as education,VAT, safety and security.
The report identified universal themes, and topics that captured spikes and shifts in public attention by size and reach of audiences engaged and how fast a story and narrative has spread.